Today is the World Graphics Day, the day to recognize the value of graphic design.

This event was initiated by Icograda (International Council of Graphic Design Associations) to mark the anniversary of Icograda establishment in 1963. It has been celebrated since 1995.

This year we are encouraged to speculate on why we value design.

I would say that at any moment there could be absolutely different values. Yesterday I valued design because it just makes things look beautiful, today I value design because it inspires:

• to buy/sell
• to forget/remember
• to ask for/give
• to hate/love
• to start/finish

So today I am inspired and that is why I value design. And I am thankful to design for being so diverse in its values.